Australia's growing obsession with matcha is opening the door for a new player, as Japan faces supply shortages and rising ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

From Kyoto’s misty hills to Tokyo’s TikTok cafes, the matcha boom has gone global – and Japan’s ageing tea farmers are ...

Luke Alcock, founder of Premium Health Japan, a matcha supplier in Uji — a city near Kyoto famous for its fine tea —said he’s ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...

Matcha is loved for its distinctive savory (umami) flavor and striking green color. Here's a variety of its health benefits.

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Fact checked by Nick Blackmer If you’re a tea lover, chances are you’ve probably tried green tea and matcha. Though they’re ...

Matcha is more popular than ever before, driving up prices and slowing production, which in turn has created a shortage in response to this unprecedented demand. This viral boom is not only present in ...

Matcha, or powdered green tea, has more caffeine than other teas and as much as coffee and espresso, but it offers many other ...