Following in the footsteps of Marina and The Diamonds and Eliza Doolittle, rising pop gal (and pretty face), Charli XCX has been signed to front Max Factor makeup. The hot singer, celebrating reaching ...

Singer and actress Gwyneth Paltrow is totally getting on the beauty train with this ultra glam shoot as the new face of Max Factor. She wore a gorgeous smoky eye beauty look in this shoot, called The ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

Max Factor, the 100-year-old American makeup brand, will be discontinued by P&G early next year in the United States. Once the leader in the world of movie makeup, Max Factor is associated with many ...