Costing less than £12, it’s already affordable, but Black Friday can see its price slashed by more than 45 per cent. This ...

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This isn’t just any mascara (you can find the best ones here). If you’ve spent any time scrolling TikTok, you’ve probably ...

Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, ...

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

Pop icon Miley Cyrus has officially been announced as the new global spokesperson for Maybelline New York. The partnership, revealed by the L'Oréal-owned beauty brand on September 24, 2025, marks the ...

The ShareIQ study emphasized the importance of a visual content strategy for cosmetics brands and highlighted Maybelline's as a "smart" model designed to bolster interactions with beauty consumers ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more There's nothing more satisfying than ...

L’Oreal, the French company behind Lancome and Maybelline cosmetics, said Thursday it was back to revenue growth in the third quarter thanks to strong demand in China and booming online sales. Like ...