Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...

In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...

GroupM this morning announced the rollout of a new media-planning tool created explicitly for the burgeoning retail media category -- a marketplace that GroupM currently benchmarks at more than $125 ...

After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

Based in Chicago, GTCR has invested more than $24 billion in over 270 companies Currently, the firm manages more than $35 billion in equity capital PC Dreamscape Inc, a portfolio company of GTCR, has ...

10 Social Media Planners You Can Start Using Today [FREE] Your email has been sent Organize the chaos with these free digital social media planners for Excel, Google Sheets, monday.com, ClickUp, Wrike ...