Packages can help artists go No. 1 with a bullet, as well as other tchotchkes. "They're creating their own brands," says a merch executive. By Steve Knopper It’s easy to figure out why Beyoncé’s ...

There are actually four different Beyoncé Renaissance box sets to choose from. Each one comes with a collectible Renaissance box that is being promoted as part of the product, so you know it’s more ...

Taylor Swift sent Teyana Taylor a merch box to celebrate the release of her 12th album The Life of a Showgirl. Taylor shared ...

Queen B’s mystery merchandise is going to be “irreplaceable.” On Thursday, Beyoncé announced her much-anticipated seventh studio album, “Renaissance,” which will be out on July 29. To celebrate the ...