In just two years, the low-key Italian designer Simone Bellotti transformed Swiss heritage house Bally into what felt like everyone’s new favorite brand. Now comes the promotion. On Monday, Bellotti was appointed creative director of Jil Sander, making a long-rumored poaching official.

Simone Bellotti, former Bally creative director, is the new creative director of Jil Sander. Learn about his impressive career journey and what he brings

Jil Sander has appointed Bally's Simone Bellotti as creative director with immediate effect, succeeding Lucie and Luke Meier, who left in February.

At Milan Fashion Week, Jil Sander ‘s creative director duo Lucie and Luke Meier announced that departure with a toned down collection, while Dsquared2 took its vision to new heights with a 30th anniversary runway extravaganza.

WWD first reported in January that Bellotti was considered a successor to Luke and Lucie Meier, who exited Jil Sander after their fall 2025 fashion show in Milan last month.

Jil Sander and parent group OTB announced today that designer Simone Bellotti will be joining Jil Sander as creative director. The announcement follows the departure of designers Luke and Lucie Meier just weeks ago.

Having recently seen Luke and Lucie Meier depart Jil Sander after seven years at the brand, now comes news that Bally designer Simone Bellotti will replace the duo. Having been appointed creative director at Bally in 2023,