Opinions expressed by Entrepreneur contributors are their own. What is a mission statement? In simple terms, and as defined by Merriam-Webster, a mission statement is “something that states the ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

Defining where you are headed, what you want to accomplish and pinpointing a purpose is an important exercise every small business should undertake. A market-oriented purpose, or mission statement, ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...