Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Mobile phone marketing is an emerging new avenue for advertisers, game and software application makers, and wireless providers. As with any new industry, it faces a host of legal compliance issues, ...

Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable? Marguerite Reardon started as a CNET News reporter in 2004, covering ...

Advertising agencies relying on traditional channels to drive up sales are in for a rude shock as emerging technologies take over. A new report shows that emerging technologies are fast taking root ...

Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies. LOS ANGELES- ...

Delaware, March 10, 2017 (GLOBE NEWSWIRE) -- The report “The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts”, available on MarketIntelReports ...

Marketers and advertisers are slowly starting to get it: they are finally beginning to tap into the lucrative mobile space to reach consumers. According to a report by Gartner, mobile ad revenue will ...

SAN FRANCISCO (Reuters) - Yahoo Inc. said on Sunday it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

Nokia made an aggressive push into mobile phone advertising and marketing services Monday by announcing its intent to buy privately held Enpocket for an undisclosed amount. Enpocket, which serves up ...

PARIS (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smartphones and the growing popularity of social networks such as ...

Mobile technology specialist uVuMobile Inc. signed an agreement with audio content and programming provider Westwood One to distribute The Dennis Miller Show via ...