Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors. But people can still experience those colors differently ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

Does everyone experience colour in the same way? A new investigation into this long-standing philosophical question has provided the strongest evidence yet that people with typical colour vision do ...

Nike is back with another colorway of its BE-DO-WIN hybrid sneaker. The new “Multi-Color” silhouette is just like the name, filled with a plethora of radiant hues. Dipped in shades of camel, red, ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...

Scientists have long wondered whether people perceive colors the same way, and new research offers partial answers. Using MRI ...

A few years ago, researchers in Michal Lipson's lab noticed something remarkable. They were working on a project to improve ...