The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros ...

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App ...

PHILADELPHIA —Comcast’s Xfinity has unveiled a suite of new features, including Create Your Own Multiview, for last night’s start of the NBA season that transform how fans find, follow and watch every ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television channel.

The NBA is vibrant and complex as ever, but viewer access has never been so expensive. Alonzo Adams / Imagn Images The NBA will look and sound different this season. Watching it will also cost more ...

With new TV partners for the NBA, massive intrigue in the stacked Western conference and a wide-open Eastern conference, the league is cannonballing into the 2025-26 season. Starting with opening ...