If you ever wanted to get up close and personal with your favorite beauty gurus, NYX is here to make that dream a reality. NYX Cosmetics just launched virtual beauty tutorials with Samsung, and this ...

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

This tutorial provides last-minute makeup inspiration for Halloween. ### Products Used - Ofra Cosmetics Verified Liquid ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

It's not just video games-- virtual reality has lots of potential to change the way we experience information. You can experience what its like to walk in space with the BBC's ISS app for Oculus, ...

Virtual reality makeup tutorials could be the next in-store beauty craze, thanks to NYX Professional Makeup and Samsung Electronics America. The cosmetics brand, which is part of the L'Oréal Group, ...

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It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million ...

NYX Professional Makeup and Samsung announced the launch of an innovative virtual reality makeup tutorial, merging the world of beauty and technology like never before through Samsung Gear VR. The ...