In a world saturated with stories—from ancient myths to TikTok clips—narratives knit together emotion, memory, and meaning. A ...

Farr, author of The Storyteller’s Advantage: How Powerful Narratives Make Business Thrive, argues that leaders who master the ...

In a new brain scan study, neuroscientists found that telling the same story different ways activates different memory mechanisms in the listener’s brain, shaping how someone remembers what you told ...

Back in 2019 Tanqueray went viral on the Humans of New York blog by sharing candid stories about her extraordinary life, ...

Researchers found that different storytelling strategies, focused on either conceptual or perceptual details, can influence ...

Learn why most novels fail and how to master the essential elements of storytelling. Perfect for aspiring authors and ...

This work reframes storytelling as a strategic tool, not a marketing accessory. It shows how emotional resonance rooted in the founder’s voice builds trust, loyalty, and long-term relevance. In a ...

Storytelling helps couples move from reaction to reflection. This five-step model can help partners listen, empathize, and ...

Most PowerPoints are boring because they don't follow a storytelling structure. Here's how to make your presentations ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In healthcare, storytelling holds real power—power to build trust, or to break it. Stories ...