Times Square New Year’s Eve Ball Is Being Replaced for the 9th Time in Its History (Exclusive)

One Times Square, the 26-story building the ball drop happens on top of, is also debuting a new Premium Ball Experience that ...

Times Square New Year’s Eve ball might look a bit different this year. Here’s why.

The annual New Year's ball drop dates back to 1907, when it was used to celebrate the opening of The New York Times Building.