In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

Now accounting for roughly 20 percent of Nike‘s entire digital business, the brand’s popular SNKRS app more than doubled its sales in FY19—and its gains may have come at the detriment of some of ...

Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps. First announced in 2019, the sneakers used a Back to the Future II ...

Ja Morant’s Hunger Ja 1 sneakers were no longer listed on the Nike or Finish Line apps early Thursday morning. The Hunger Ja 1s have been expected to release May 25. The mismatch red and blue colorway ...

Nike is discontinuing the app for its self-lacing shoes. The Adapt BB smartphone app, which controls Nike's $350 self-lacing sneaker's third edition, will disappear from Google Play and the iPhone App ...

The Nike Adapt App is leaving app stores in August, but the $350 shoes can still be manually operated. The Nike Adapt App is leaving app stores in August, but the $350 shoes can still be manually ...

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring ...

Nike is making another strategic move to reinforce its market leadership and put sport first again. The latest initiative is the brand's app refresh, which Jefferies analyst Randal J. Konik said on ...

The popular fitness tracker for iPhone and Apple Watch Strava has announced a major new partnership with Nike. As a result, for the first time, Strava users will be able to share their activity across ...