Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...

In two weeks’ time, Faith Kipyegon is attempting to become the first woman to break the iconic four-minute barrier in the mile. As part of what Nike are marketing as Breaking4 — akin to Eliud Kipchoge ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. On 26 ...

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought much-needed investment and respect. The sprinter, featured in the historic Super ...

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...

Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...