Humor is a familiar device in Ocean Spray's ads, such as in 2023's installment in which a grandma pours cranberry juice into ...

The cranberry brand teamed up with the Breaking Bad actor to bring some mischief and folklore to the festive season.

The cranberry company’s vice-president of USA branded marketing, Trinh Le, explains why it’s leaning so heavily into ...

Ocean Spray partnered with creative agency Piggyback and Current Global to create and market the campaign spotlighting cranberries as a holiday table staple.

Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streaming TV and digital.

Ocean Spray's "Cranpus" is a devilish incarnation of Breaking Bad actor Bryan Cranston, a mythical beast who wants to deny us ...

"New generations are hosting and making their own traditions. While we remain a focal point at many tables, we also want to extend our products into more informal occasions and engage with the next ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

Cranston plays “Cranpus” in Piggyback’s “Just Add Cran, Beware of Cranpus” campaign, reimagining cranberries as irresistible ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as part of an ...