It came as a shock to the hair-obsessed that Olaplex would be revealed as an infertility risk -- not due to its revolutionary compound but a simple fragrance additive called butylphenyl ...

Olaplex has one of the most loyal cult followings for good reason. Its products work to repair every type of hair, thanks to the primary active ingredient bis-aminopropyl diglycol dimaleate. This ...

Olaplex is losing ground with hairstylists, a key source of new customers for hair care products. The brand's sales through stylists fell 61% during its second quarter, which ended in June. CEO JuE ...

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Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...

There are two words you rarely find in the same sentence: “Olaplex” and “sale”. But with the shopping season here, we have some good news to share on that front. We’ve found the Olaplex No.3 Hair ...