As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company that ...

This event champions the importance of oral health as an integral part of overall wellness while providing attending dental hygienists with an invigorating and inspiring fitness experience. Hosted ...

Don Allen has scaled Orangetheory, KidStrong, F45 and now Zoom Room. He shares what it really takes to succeed.

Fitness tech isn’t new. Before smartwatches that could take your ECG, there were old-school clip pedometers. That said, stepping into an Orangetheory on a weekday night might have been the most ...

The brand marks this milestone in partnership with key franchisee West Coast Fitness LOS ANGELES, March 14, 2022 /PRNewswire/ -- Today, on the heels of its twelve-year anniversary, Orangetheory® ...

You’ve probably heard about Orangetheory Fitness, the latest craze where the only thing brighter than the gym’s walls is the burning sensation in your muscles. Here’s a “peeled” back look at what it’s ...

Aoki Fam, get ready to rave at Orangetheory Fitness. On March 9, Orangetheory announced that Steve Aoki is the franchise's first chief music officer. The CMO role was created earlier this year, ...

On-premise fitness providers are taking calculated jabs at stationary in-home fitness. OrangeTheory CEO David Long believes the issues for Peloton (PTON) once again shine a spotlight on the future of ...

Afterburn, an Orangetheory Fitness franchisee that is backed by Brentwood Associates, has acquired 31 new Orangetheory studios in the Pacific Northwest and area development rights to the state of ...

DENVER--(BUSINESS WIRE)--This Friday, dental hygienists attending the RDH Under One Roof conference at Gaylord Rockies Resort & Convention Center in Aurora are in for a treat as premium oral care ...