Luka Doncic has firmly established himself as one of the NBA's most dominant and beloved superstars. The fact that his jersey number 77 sales have only grown season-by-season validates his fandom.

Los Angeles Lakers star Luka Doncic and New York Knicks star Jalen Brunson shared a memorable moment after their recent clash ...

The excitement around Doncic’s post was well-earned. In just 32 minutes of play, the Lakers star racked up 31 points, nine ...

A game-worn helmet from Ricky Williams' Heisman season at the University of Texas is expected to sell for at least $20,000; a Luka Doncic rookie ... ring-worn robes." A jersey worn by Patrick ...

The Los Angeles Lakers and the New York Knicks faced off, which meant that two former teammates played against each other in ...

Luka Doncic's mother, Mirjam Poterbin, showed off her son's No. 77 LA Lakers jersey ahead of the team's matchup against the Dallas Mavericks. There's a lot of excitement and nerves heading into ...

"Luka's mom rocking her son's jersey ... original Instagram post garnered 8.3k reactions, further fueling the online buzz.

The Jordan Brand commercial in support of Luka Doncic’s first game against his former team Tuesday was genius. It featured a person – presumably Doncic though we can’t see a face ...