“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...
Historically, patient-reported outcome measures were primarily utilized for research purposes in orthopedics.However, renewed ...
Faced with the alarming implications of health care spending growth and suboptimal quality, many nations are turning to market-based reforms. The United Kingdom recently empowered primary care ...
Two-thirds of patients receiving three months of outpatient therapy will not reach remission, a new analysis of behavioral health therapy outcomes data reveals. The analysis was conducted by Blueprint ...
Attain’s vision for the Outcomes Era includes shifting away from siloed metrics and proxy performance toward a marketing system grounded in verified consumer purchase behavior. In this new era, every ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV ...
To develop a core outcome set for Achilles tendinopathy (COS-AT) for use in clinical trials we performed a five-step process including (1) a systematic review of available outcome measurement ...
Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...
Measuring treatment success in Sjögren's disease requires more than tracking systemic disease activity alone. Fatigue, pain, dryness, and daily function often drive patients' quality of life and may ...
As the US charts its course through the next political era, it is crucial that we boldly allocate resources and prioritize what truly impacts patients. When faced with complexity, feasibility concerns ...
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