Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...
Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...
Packaging plays an essential role in delivering products to our consumers. That’s why we’ve set ambitious goals to drive greater circularity of our packaging at end of life. Our teams of designers, ...
Smart packaging enables brands to engage with consumers through a browser-based app, image recognition, QR codes, barcodes or other advanced technologies implemented on the packaging design. These ...
The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, illustrations, and symbols. Back then, the emphasis then was on storytelling ...
AI has significantly advanced the packaging industry, revolutionizing product packaging, labeling, and inspection. Integrating AI technologies has improved efficiency, reduced costs, and enhanced ...
Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...
SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...