Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

In a world increasingly defined by custom marketing, variable data printing offers the personalisation necessary to connect with diverse audiences. Print software leader Fiery breaks down how you can ...

One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and one that has been around for decades. Personalisation simply refers to the ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

MRM MENAIT’s Simon Geer shares how the Middle East is building intelligence without intrusion – where trust, regulation and AI are converging.

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...