The annual International Convention of Allied Sportfishing Trades or “ICAST”, as the tortured acronym reads, took place this week at the Orange County Convention Center in Orlando, Florida, ...

In what some fishing industry insiders consider an upset, a fishing lure actually won the Best in Show distinction at the world's largest fishing tackle trade show, the International Convention of ...

It’s one of the most popular baits in the game—but does Berkley PowerBait actually live up to the hype? We hit the water to test it out in real fishing conditions. From scent to strikes, here’s what ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

The Starting Spot: -There were a lot of great products launched at ICAST 2025. Here’s a convenient list of the winners for every category. -Berkley has released several new soft plastic craw baits ...

Gilly's Clubhouse, a new sports bar planned along Woodward Ave. in Downtown Detroit, is set to open on Friday, April 5, Detroit Tigers Opening Day. The 10,000-square-foot space from Bedrock Detroit is ...

It was spring of 1989 when my father and I perused the sporting goods section at Wal-Mart where small-town fishermen like us bought tackle. Being a youngster easily influenced by colorful marketing of ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

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