Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

MEMPHIS, Tenn., April 29, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18 and older — today announced ...

MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit‘s Pro Cheer League, the world’s first professional competitive ...

The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage. INDIANAPOLIS, IN, UNITED STATES, January 23 ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...