Product placement has been a part of filmmaking since the early days of Hollywood, but it's no accident that it's become more ...

Produce placement, when done right, can not only become a major part of pop culture, but help cover the expense of making movies.

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […] ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch. When most people settle into their couch to stream a new ...

BRUSSELS -- New rules easing advertising and product placement on European television screens were confirmed Wednesday by the European Parliament in Strasbourg, France. By Leo Cendrowicz, The ...

The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Opinions expressed by Entrepreneur contributors are their own. Welcome to the next frontier of advertising: retroactive product placement in music videos. Yesterday, Universal Music Group, the world’s ...

Yet both executives agreed that this strategy is no longer enough and evolution is needed. “Brands need to create impactful moments, along with authentic and relatable experiences, that will be ...