You know how the joke begins: “A guy walks into a bar…” But wait, for you to know the punch line, this has to be past tense. So wouldn’t it be, “A guy walked into a bar…?” It could be. But usually it ...

Some writers like to use the present tense to tell a story in order to give the impression that it is happening right now. In fiction writing the present tense can create a dramatic effect and make ...

A doctor friend tells a story that illustrates why it's important to understand verb tenses. A patient whose first language is not English is asked about quitting smoking. He says, "I try. I don't ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is not new. However, most entrepreneurs are not aware of a small change they can make while pitching and using stories. The ...

Online content written in the present tense is considerably more persuasive. Recent research unveils that, although people commonly narrate events in the past tense, conveying the information in the ...