With over 100 million active users, Roblox has become one of the most popular online gaming platforms for kids and teenagers. Its user-generated content, which allows players to create their own games ...

Over the past few days, a bewildering TikTok ad featuring clips from Roblox has torn through the internet. Some believe it’s an instance of performatively offbeat marketing. Some think it’s a fairly ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats "By advertising on Roblox, brands can create deeper connections and ...