My last Salesforce Connections event was 2018 - and it seems like everything has changed. "Great to be back together again" - sure. But right now, it feels more like: figure out how to make AI work ...

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper data. “Data is the bedrock,” noted Heike ...

Last time we took a close look at Hästens, the pandemic was in full swing, and retailers were scrambling (see Stuart's Hästens makes its omni-channel retail bed with Apple and Salesforce). Fortunately ...

Connecting different software systems is a big deal for businesses these days. When things work together smoothly, ...