M London loss, US shutdowns, price slashes, and review backlash. From viral fame to financial flop—explore where Nusr-Et went ...

Salt Bae’s London instalment of his luxury steakhouse chain opened last month, and people can’t stop talking about how astronomically expensive his prices are. The restaurant does not list the menu ...

You know the video. A man in mirrored sunglasses, white T-shirt stretched tight, pinches salt between his fingers and lets it cascade down his forearm in slow motion to land on a slab of meat, like ...

Two years ago, General To Lam, who oversees Vietnam’s Ministry of Public Security, traveled to Britain for a climate-change summit. While he was in London, he stopped at Salt Bae’s restaurant in the ...

Remember that one guy who sprinkled salt like it was a magic spell and became a viral meme? Yeah, that’s Nusret Gökçe, better known as Salt Bae—and he turned that viral moment into a steak empire. But ...

Remember Salt Bae? The suave restaurateur who sprinkled salt on sliced meat, propelling him to viral fame back in 2017? The footage of him seductively preparing steak made him an instant internet ...

To Lam, a high-ranking member of Vietnam’s Communist Party, was seen dining on gold-plated steak with celebrity chef Nusret Gokce, also known as Salt Bae, following a trip to Karl Marx’s grave.

It was Salt Bae’s 14th restaurant, and it wasn’t even the first to serve a gold-wrapped steak. When Turkish chef Nusret Gökçe opened the doors to his London eatery Nusr-Et in September after two years ...

Internet memes don’t have the longest shelf life, but Salt Bae has done a great job of preserving his celebrity. Turkish chef and restaurateur Nusret Gökçe, the man with the world’s suavest seasoning ...