The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick’s model. The razor, called Fusion, ...

ST. LOUIS - The makers of Schick-Wilkinson Sword shaving products have sued rival Gillette Co., accusing the razor industry leader of falsely claiming a technological edge in the latest clash in what ...

Gillette and Schick-Wilkinson Sword have ended a long-running duel over patents and advertising claims, the world’s two largest razor makers said Thursday. “Both companies have resolved the vast ...

After 2 1/2 years of lawsuits and countersuits, the nation's two largest razor makers have settled most of their differences out of court, a whisker short of the trial. Gillette Co. and Schick ...

The shaving division of Energizer Personal Care is mocking Gillette in a new campaign for its Hydro 5 shaver. The campaign, which is entirely online, takes a different approach from prior Hydro 5 ...

Gillette and Schick-Wilkinson Sword have reached a settlement on most of their long-standing litigation over issues such as patents and advertising claims, the world’s two largest razor makers said ...

The owner of Schick razors needs to close the gap with Gillette, its biggest rival. So it's turning to new blood to make that happen. Edgewell Personal Care is buying the upstart razor maker Harry's, ...

NEW YORK – If you can't beat them, join them. The owner of Schick razors is acquiring upstart shaving company Harry's for $1.37 billion, continuing a trend of consolidation in the shaving industry, ...

The owner of Schick razors needs to close the gap with Gillette, its biggest rival. So it's turning to new blood to make that happen. Edgewell Personal Care is buying the upstart razor maker Harry's, ...