Just months ago the Macallan distillery launched its global marketing campaign with a 90-second video showing a man leaping off a cliff. The man then grows wings and takes flight, as the question ...

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff. Add the maple syrup and Highland Park 12 Year Old ...

When it comes to whisky, Scottish law is stricter than strict. To legally earn the moniker “Scotch whisky,” it can contain only a mere three ingredients: malted barley, water, and yeast. And yet, even ...

Mark Kent, chief executive of the Scotch Whisky Association, backed the call, saying a freeze would be good for business and ...

With all due respect to its exceptional output, The Macallan’s great success comes in its marketing. Equal parts status symbol and superior dram, the Speyside Scotch maker’s esteemed single malts ...