Consumer purchase behavior in the beer sector has gone through a transformation over the past 10 years with the rise of local microbreweries that have introduced U.S. consumers to a wide variety of ...

For the first time in its 12-year history, Shock Top is shaking things up with a rebrand -- and a roll out of delicious new flavors to boot. "Shock Top is known for its laidback, carefree vibe, but ...

A fresh take on the iconic brand coincides with a bold new marketing campaign PORTLAND, Ore., May 08, 2025 (GLOBE NEWSWIRE) -- Shock Top, a craft beer icon and brand by Tilray Brands, Inc. company ...

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Auntie Anne's is partnering with craft beer brand Shock Top on Twisted Pretzel Wheat beer, according to a press release. To bring the partnership to life, Auntie Anne's and Shock Top are giving away ...

PORTLAND, Ore., Sept. 19, 2024 (GLOBE NEWSWIRE) -- Today, The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly announces a new partnership with Mizzou ...

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T.J. Miller has an interesting conversation with the top of a beer tap in a funny Super Bowl ad for a brew called Shock Top. Will he have the right conversation with the suds-guzzling crowd watching ...

Shock Top, the craft beer brand by Tilray Brands, Inc., has announced a major rebranding effort aimed at attracting a new generation of beer drinkers. This transformation includes updated packaging, a ...

TJ Miller goes tit for tat with a talking orange head in Shock Top's Super Bowl commercial, and if that sounds both weird and hilarious, that's because it is. The insults between Shock Top's ...

PORTLAND, Ore., May 08, 2025 (GLOBE NEWSWIRE) -- Shock Top, a craft beer icon and brand by Tilray Brands, Inc. (TLRY) company, known for its bold flavors and unfiltered wheat ales, today announced a ...