A viral social media trend has taken hold in early 2026, with users declaring the year the "new 2016" and flooding platforms with nostalgic throwback photos, filters, and memories from a decade ago.
Social media has been flooded with the “2016 aesthetic” recently, and people—specifically millennials and late Gen Zers—are romanticizing the year that is now a decade ago. Millennials are defined as ...
The deal brings together one of the industry’s most fully built independent agencies and one of its hottest emerging creative shops.
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