Forbes contributors publish independent expert analyses and insights. Teach grad students at NYU. Former Brand Manager. In hindsight, Coca-Cola executives in Atlanta must realize that their South ...

Where I work, the gentle fizz of seltzer sounds like a different animal. The flatulent elephant by the file cabinet is a seltzer maker that injects water with a gas, carbon dioxide, in a sparkling ...

Owning a SodaStream is awesome, especially if you’re a seltzer lover (and I am.) Shelling out for those proprietary tanks and refiles though, knowing that cheaper CO2 is widely available, isn’t.

Seemingly unfazed by CBS's rejection of its Super Bowl ad, which followed closely on the heels of a UK approval body rejecting a similar ad, Sodastream continues on its quest to conquer the soda ...

Early in the pandemic, as people were desperately searching for toilet paper, I was whining about a far less critical asset: SodaStream canisters. They’d become impossible to source, and the bubbly ...

Wouldn't it be nice to never have to buy soda cans again? Thanks to SodaStream, you don’t have to. SodaStream can turn tap water into sparkling water, or any of your favorite soft drinks, in less than ...