Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...