Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...

Sometimes the best way to trick-out a bait is to fish it in an unusual way do something different with it. After all, the idea is to give the bass something they haven't seen before. Elite Series ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

The lake trout fishing was good on a recent trip in Ontario’s Quetico Provincial Park, just north of Minnesota’s Boundary Waters Canoe Area Wilderness. The four of us, trolling minnow-imitation ...