Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

Few things define the here and now like hip-hop. It has always defined cool, from slang to personal style. Sprite’s ties to hip-hop have existed since the 1980s, putting the culture and its stars in ...