The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...
Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...
The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...
We are constantly learning new things as we go about our lives. In addition to learning new facts, procedures, and concepts, we are also refining our sensory abilities. How and when these sensory ...
Subliminal perception has long been a hot topic. The idea that something (generally an image) could appear and disappear before us so quickly that it escapes conscious perception, and yet affect us ...
Keeping up with the beat: People are quite good at it, even when the timing changes at a nearly imperceptible level. Using the well-known experimental procedure of finger-tapping to an auditory beat, ...
A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...
That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...
The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...
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