SAN FRANCISCO (KGO) -- Just about everything connected with the Super Bowl is sponsored by a corporation, big companies paying big bucks to be part of the action, but thousands of people working to ...

NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed. In a ...

In October 2025, after the NFL announced rapper Bad Bunny would perform for the 2026 Super Bowl halftime show, Coca-Cola announced it would no longer sponsor the football event. Coca-Cola is not a ...

Taylor Swift headlining the Super Bowl halftime show has been one of those things that’s seemed so obvious for so long it’s a shock it hasn’t happened (soft drink sponsorship deals aside, of course).

Coca-Cola is not a sponsor of the Super Bowl or its halftime show. In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the ...