The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...