Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Note: The above video shows the top headlines from the morning of October 7, 2025. LUBBOCK, Texas– Texas Tech Athletics has introduced a new, modernized Double T logo that will be worn on ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.

Texas Tech Athletics will return to its ‘Double T’ logo from 1963-99 with a modernized look beginning the 2026-27 academic ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...