Now, working with the creative studio American Meme, THX has released a new trailer for its Deep Note, dubbed “Genesis.” The Deep Note audio you’ll hear in the theater is the same, but how we get ...

THX has unveiled the first ever THX Ultimate Cinema. The set-up promises to push the boundary for audiovisual experiences, and is due to open at a legendary Los Angeles cinema in time for summer. It ...

Like someone butchering “I Believe In A Thing Called Love” at karaoke, Lucasfilm’s THX (or THUD) “Deep Note” intro exists solely to pummel your sonic sensibilities into oblivion. The ambient build, ...

Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for ...