Smart marketing (or “smarketing,” if you will) can be whittled down to understanding your target audience on a personal level. Beyond knowing your audience’s basic demographic information, you should ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

To market your business successfully, you must know your target audience. Even if you want to cast a wide net, you should ...

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In our data-driven society, it’s become second nature to make decisions based on data ...

Planning an online event? Andy Bargery, managing director at Klaxon, describes a six-step process on how to set up your online event campaign for success from the outset The increasing use of online ...

Reach people online outside of our websites by targeting users by demographics, website type, location and much more. You know your customers best. Use that knowledge to meet them where they are ...

Today, more and more companies are realizing that capturing the attention of their audience on social media is the best way to promote their products, drive traffic to their websites and increase ...