From Spider-Man to Disney Princesses, families will soon be able to customize their Scout Elves like never before.

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “For 20 years, The Elf on the Shelf has been synonymous with ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...