A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

Direct mail has proven to be a resilient channel for the delivery of both marketing and transactional content. The maturation of digital inkjet printing technologies has measurably increased the ...

Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season. Target on Monday unveiled two new campaigns targeted at different ...

How can we understand the mindset of Gen Z consumers? We can ask Freddie Mercury. He seemed to anticipate their desire for immediate gratification when he wrote the song “I Want It All.” Then, he ...