Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

The testimonial is a common advertising method used in advertising media, such as television and radio commercials and sales letters. In a testimonial, an end user of a product or service, as opposed ...

Revision of the advertising rule in place since 1961 reflects technological advances like social media marketing, according to the regulator By Mark Schoeff Jr. The SEC on Tuesday approved a final ...

I've just completed a quick study of the composition of ads that ran in this newspaper in a recent edition. I examined nearly 152 display ads in this randomly picked issue. The results startled me.

Mad Men-style advertising, based on interrupting the audience's entertainment or news-gathering experience, is still with us—but most marketers these days recognize that it's unsteady on its feet ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. Full text is unavailable for this digitized archive article. Subscribers may view the full text of this article in its ...

We received numerous client testimonials over the years and wanted to share a few of them with our prospective advertisers: "I'd like to share something with you. The following chart illustrates the ...

Advertising men last week viewed two big new campaigns, chuckled over the superb slyness of one, pondered the astuteness of the other. Both were variants of testimonial advertising, but if the two ...

The Securities and Exchange Commission voted late last year to overhaul financial advisors’ advertising and cash solicitation rules, as well as allow advisors to use testimonials for the first time, a ...