Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...
Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.
The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...
Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...
Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.
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Texas Tech's new logo designs draw criticism

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...
Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.
Texas Tech Athletics will return to its ‘Double T’ logo from 1963-99 with a modernized look beginning the 2026-27 academic year.
Note: The above video shows the top headlines from the morning of October 7, 2025. LUBBOCK, Texas– Texas Tech Athletics has introduced a new, modernized Double T logo that will be worn on ...