I know I’m not the only one who gets tired of finding a golf ball that’s long off the driver and short off the irons. I ...

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

The most popular golf ball on tour has just been given a makeover and with so many of the world’s best players already making the switch without hesitation, I was keen to unpack exactly what’s got ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

For the first time in six years, Titleist has updated the Pro V1x Left Dash golf ball, with the new version making its competitive debut this week at the Procore Championship at Silverado Resort in ...

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the turn of the 21st century, the solid-core ball has been the leading choice of ...

The year 2025 represents the 25th anniversary of the ball that changed golf forever. Who would have thought when Billy Andrade (one of 47 players who made the switch that week to a brand new ball) won ...