I remember when the first plastic worms, much like those we use today, hit the market. They were manufactured by the Creme Lure Company. While Nick Creme started his business in 1949, cooking worms in ...

Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...