Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter. Two years ago, General Mills ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

A bowl of Trix cereal made with artificial colors and flavors, left, and a bowl of a reformulated version, made with natural flavors and colorings, right. (General Mills/AP) Analysis by Caitlin Dewey ...